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  1. A Rational Approach to Behavioral Finance Biases

    By Kollin F. Allard, CRPC® | kallard@atlaspwm.com

    Investing may be financial in nature, but emotions can quickly become tied to the account balances that are reported on our statements.

  2. The Atlas Advantage: A Decade in Review

    By Kollin F. Allard, CRPC® | kallard@atlaspwm.com

    Erik the Red, Ferdinand Magellan, Blackbeard, and countless others depended on Atlas to guide them safely to their final destination. It makes me think of our business – the journey we have gone through as a firm, our role in the industry, and how we educate and navigate our clients down a path targeting their unique life goals.

  3. The Responsible Millennial

    By Kollin F. Allard, CRPC® | kallard@atlaspwm.com

    The oldest millennials are turning 37 while the youngest millennials are now 22. What should young investors keep in mind as they begin their independent financial lives?

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